Objectives of the expo were as follows:
- To establish and develop the WCCF exhibition as a Regional Cultural Exhibition in the Western Circuit that will be a focal point in Kenya tourism
- To generate new business for local industry partners by hosting selected key buyers from source markets in line with LVTA overall strategy.
- To position and showcase Western Circuit as an up market high value and safe destination offering unparalleled diversity of tourism diversity
- Kenya Wildlife Service
- El suco travel and tours
- Equity Bank
- Kenya Tourism Board
- Brookside LTD
- Kisinde and Maili Saba Lodge
- Bike Ventures
- Federation of Community Based Tourism Organization
- Imperial Hotel
- Ecobank
- Kenya Commercial Bank
- Bondo University
- Traditional foods
- Local Music
- Traditional dances
- Tero Buru
- Traditional culture and heritage
- Local folklore and stories
- Local wildlife
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